• young-woman-preso_shutterstock_176222933

    April 16,2015

    Uncategorized

    How To Succeed With Content Marketing In Organic Search

    Say you have a presentation with a very powerful message about the mission of your brand. You’re qualified to speak on the subject matter because you live and breathe it — and your audience cares, because what you do makes a difference in their lives. Your goal is to get this message in front of as many people as you can. So you sign up to talk at professional organizations, networking events, industry conferences, small groups of decision-makers and so on. After years of giving this presentation, you realize that there’s one particular group of people who represent the most opportunity for your brand — those who want to receive your message and are most responsive to it. You observe that these people have certain characteristics and may even live within a particular region. Read full article.

Latest Blog Posts

What’s The State Of Link Building For SEO In 2015 & Beyond?

In a recent Google+ live hangout, Google’s webmaster trends analyst, John Mueller, answered a common question: “Is link building in any way good?” His answer was somewhat surprising. “In general, I’d try to avoid that,” he said, indicating that link building, long believed to be an essential process in SEO, is no longer advisable. Mueller elaborated on his answer, […]

[ Read More ]
3 Keys To Understanding Your SEO Needs

If you’re a provider of search engine optimization (SEO) services, you’ve undoubtedly heard the following: “I know I need SEO, but I don’t know exactly what I need.” If you aren’t an SEO vendor, you may have found yourself saying just that at one time or another. Businesses have slowly but surely begun to realize the value of search engine […]

[ Read More ]
Why Journalists Are Outranking Marketers in Search (And How We Can Compete)

In the shifting sands of SEO, there’s one constant: It’s much better to top the SERPs than it is to rank on page two. How much better? Nearly 800% better. And, as you’ll see in the tables below, when it comes to ranking in search, publications — that is, actual news sites — still do it […]

[ Read More ]
916.822.2033 801 16th Street
Sacramento, CA 95811

We Like to Stay Social... How About You?