Search Engine Optimization, or SEO, is the practice of optimizing a website for target keywords to ensure that search engines can find and rank a website or webpage in the search engine results – relevant to what a company/organization is offering as a product/service.
SEO is a long-term strategy that can provide tremendous value for your clients. There are on-page and off-page components to every SEO campaign. Proper SEO consists of three elements: link building, social media, and content creation. It takes an experienced and knowledgeable team of professionals to implement properly and generate results.
Why is it important? Research shows that 60% of searchers are more likely to pick from the top five results that show up below the paid advertising in search engine results. If your clients are not showing up as one of the top results on the first page, their SEO strategy is incomplete, and they’re missing out on valuable traffic and potential revenue / awareness.
Sacramento Marketing Labs provides SEO services to agencies in need of providing SEO services to clients. We are able to deliver custom branded reports to your clients.
We will compose an in-depth analysis of your client’s website, complete with recommendations on where improvements can be made. This is the foundation of every successful SEO strategy. Click here to fill out our SEO Questionnaire.
Keyword Research and Analysis
We will research and find the keywords consumers are searching for in relation to a company’s products and services. We will also determine how well competitors are ranking for those same keywords and provide an analysis.
Building quality (relevant, trustworthy, authoritative) links is still one of the most powerful SEO strategies for getting a web page ranked in the search engines. We carefully craft a link building campaign that directs SEO links to a website.
Creating a consistent and natural stream of unique and relevant content on a monthly basis is a crucial part of an SEO campaign. Search engine algorithms need to be able to associate search phrases to a website’s content on and off-page. Our team of copywriters can produce and optimize unique content for any industry.
SML provides monthly SEO reports for our clients so they know where a website stands in the Search Engines Results Page, or SERPS. We provide a monthly work report, stored on Google Docs, and a monthly ranking report that shows progress. We will also work with your clients to set up Google Analytics goals to track conversions from organic website traffic.
Click here to fill out our SEO Questionnaire.