Paid Search & Display

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Sacramento Marketing Labs takes an ROI-focused approach to search engine advertising, geared towards achieving the highest returns through an aggressive account management strategy. We focus on a per-sale or per-lead value quotient in order to deliver maximum cost effectiveness and profitability. We are numbers people, specializing in metric-driven technologies like PPC, Retargeting, Conversion Optimization and Analytics.

Instant Traffic | More Conversions
All web traffic is not created equal. Clicks alone don’t have any real value. So why pay per click? Because… clicks are valuable when they convert to sales or leads. We drive better traffic that converts more, earning your clients’ the results they want and improving your relationship.

Pay-per-click (PPC) can offer the highest potential for online advertising ROI. Leads generated through PPC are fresh: driven by individuals and businesses who are actively searching for your clients’ products or services today.

Get More Out Than You Put In
With its instant-on, highly-targeted traffic, why isn’t PPC the the center pillar of all advertisers?

Big brands have figured it out: they know how to get more out of paid search than they put in.

But if it were easy, wouldn’t everyone would be doing it?

Unlike soft metrics, such as “engagement” in social media, there is nowhere to hide in PPC.

Every cent of adspend is measured and the cost per acquisition is transparent and immediate.
You always know where you stand with paid search: either you are converting leads or you are losing them.

The Difference between ROI & Profits
Achieving positive ROI is great, but the other half of the equation is volume. We find that the optimal point is where profits have been maximized and additional ad spend yields diminishing returns.

Anyone can set up a PPC campaign, but it takes an ROI specialist to understand the relationship between operational profit and your clients’ advertising budgets.

You don’t need to spend your time becoming and staying an expert in PPC to take advantage of the highest ROI potential. You can count on Sacramento Marketing Labs to have that knowledge.
Request an account audit now!

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If you’re a provider of search engine optimization (SEO) services, you’ve undoubtedly heard the following: “I know I need SEO, but I don’t know exactly what I need.” If you aren’t an SEO vendor, you may have found yourself saying just that at one time or another. Businesses have slowly but surely begun to realize the value of search engine […]

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In the shifting sands of SEO, there’s one constant: It’s much better to top the SERPs than it is to rank on page two. How much better? Nearly 800% better. And, as you’ll see in the tables below, when it comes to ranking in search, publications — that is, actual news sites — still do it […]

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Sacramento, CA 95811

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