Inc. Magazine’s annual GrowCo conference was an assembly of entrepreneurs, search and social media marketing experts alike. Industry leaders, including Bing Webmaster manager Duane Forrester, “zeroed in on what matters most in enhancing a website’s visibility and social footprint, how to efficiently invest time (and money), and what the future holds for online rankings and searches.”
Why should entrepreneurs and business owners care about integrating search and social into a marketing plan? They can’t afford not to. Let the statistics speak for themselves:
- 72 percent of Internet users regularly use a social network and social media marketing budgets are projected to double in the next five years.
- Every month there are more than 10.3 billion Google searches, with 78 percent of U.S. internet users researching products and services online.
- 33 percent of organic search clicks go to the first result. (SocialTimes)
- The top four positions, generally those considered to be “above the fold,” receive 83 percent of first-page organic clicks. (Brent Carnduff)
The six important search engine optimization (SEO) and social “secrets” imparted on The Huffington Post article by PR Director and content writer Allie Gray Freeland emphasizes smart and comprehensive online marketing strategies. For instance, it was noted that content generation should be aligned with all aspects of SEO, including website design. Most important of all, businesses can benefit from the expertise of a reputable digital marketing agency.
Aside from delivering complete online marketing solutions, Sacramento search engine optimization experts can provide guidance on the complex world of SEO. Entrepreneurs need to be involved and aware of their SEO efforts. It is not enough to leave the task to professional digital marketers; business owners and managers should also take a more active role by learning certain key concepts.
The dynamic changes on the SEO front can be quite overwhelming for any entrepreneur who knows nothing about the industry’s background. As online marketing experts, Sacramento Marketing Labs can shape your online presence in response to prevailing market trends—such as by building a mobile responsive website and producing quality content optimized with local keywords. Through these strategies, you can make your site more accessible to your target market and thereby increase your customers.
When it comes to search engine optimization in Sacramento, Sacramento Marketing Labs can educate entrepreneurs on the impact and importance of SEO to their businesses. In-depth consultations, website audits, progress reports, and other unique tools can help entrepreneurs have a better handle on their online marketing efforts.