• March 9,2015


    SEO and ROI – 5 Metrics You Should Be Tracking

    Search Engine Optimization, commonly referred to as “SEO” is one of those marketing tactics that has not yet made its way into the toolboxes of corporate marketing professionals, despite the enormous value that comes from organic website traffic. Most marketing professionals know, understand, or are at least familiar with paid online advertising, aka search engine marketing (SEM), perhaps the most commonly used marketing tactic in the digital toolbox. When I ask my clients why they do not have a strategy in place for generating organic website traffic they say, “because we can’t track the ROI like we can with paid online advertising.”

    This was the topic of conversation last week at a dinner between myself and a client. He jokingly referred to the practice of SEO as “voodoo” and then began to tell me all about how unsubstantiated the practice is in terms of generating a clear ROI. To address this common misconception I have created an infographic that includes the 5 key performance indicators you should be tracking if you’re doing SEO for your clients.

    SEO gets a bad rap because the practice is constantly changing and it is difficult to implement correctly – shotty implementation gives everyone in the industry a bad name. SEO in it’s simplest form is essentially complying with what Google wants content producers to do – create quality content.

    Hopefully this infographic on SEO and ROI helps marketing professionals, and their clients understand the key performance indicators associated with tracking SEO results. I’d also like to drive home the fact that SEO IS a legitimate marketing practice that can provide value and contribute to increased online revenue.

    SEO and ROI

    SEO and ROI – 5 Metrics You Should Be Tracking

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