What’s The State Of Link Building For SEO In 2015 & Beyond?
In a recent Google+ live hangout, Google’s webmaster trends analyst, John Mueller, answered a common question: “Is link building in any way good?” His answer was somewhat surprising. “In general, I’d try to avoid that,” he said, indicating that link building, long believed to be an essential process in SEO, is no longer advisable. Mueller elaborated on his answer, […][ Read More ]
3 Keys To Understanding Your SEO Needs
If you’re a provider of search engine optimization (SEO) services, you’ve undoubtedly heard the following: “I know I need SEO, but I don’t know exactly what I need.” If you aren’t an SEO vendor, you may have found yourself saying just that at one time or another. Businesses have slowly but surely begun to realize the value of search engine […][ Read More ]
Why Journalists Are Outranking Marketers in Search (And How We Can Compete)
In the shifting sands of SEO, there’s one constant: It’s much better to top the SERPs than it is to rank on page two. How much better? Nearly 800% better. And, as you’ll see in the tables below, when it comes to ranking in search, publications — that is, actual news sites — still do it […][ Read More ]